Year on year, charities face using multiple systems for their fundraising operations. Each with their own features, payment models and reporting schedules. Here are some of the key areas to consider as 2024 comes to a close and how Give2you measures up!
Cost of the Platform
The big one. For charities, every cent put into a fundraising platform is a cent taken away from vital resources. From onboarding, ongoing subscriptions or platform fees at the end of each year these all add up. The good news? Give2you have none of these.
Bank Charges
Where it gets interesting… so many of the charities we speak to are not aware of other mainstream fundraising platforms automatically deducting bank fees before transferring them the “final” amount. Give2you are one of the few (if not the only) platform currently that gives the donor the option to cover this for you by default. On average, over 90% of donors will do this. A tiny amount for them which amounts to a major cost saving for you compared to other platforms.
Access to Funds & Reporting
Why wait for the funds raised on a campaign be transferred to you or have a look at reports to see the overall success? Give2you pride ourselves on having an instant impact for charities with funds sent in real-time via Stripe. In Stripe charities can then fully customise a payout schedule that suits them. With real-time funds means real-time reporting and analytics. For keen marketing teams we also have built in Google analytics, Facebook and TikTok Pixel integration.
Opportunity Cost – Fundraiser Drop Off
Compared to other leading platforms, Give2you have a fully optimised fundraiser sign up flow. When barriers such as page activation and logins are put ahead of page creation, these are additional steps that result in lost conversions. Give2you have instant page creation, no login or activation required. In 2024 we now have this in widget format so fundraisers can easily stay engaged with instant page creation all from your charities website and even get an SMS alert ….. at no cost to you or the fundraiser. Amazing right?
Fundraiser Engagement
A key ask from charities has been to connect and engage with fundraisers on their campaigns in a meaningful way. We’re delighted to enable this with built in customised communications. This means you can target both active and inactive fundraisers in a personal yet automated way. No dealing with excel lists or separate mailing systems each week. You can easily decide the fundraiser comms journey that will automatically send to the fundraiser depending on where they are at in their journey.
Flexibility Cost
Time is money, charities need a platform that can accommodate creative campaigns and not require a huge learning curve. There is time and effort in using a new platform definitely, but when one platform has a multitude of features like instant page creation, community fundraising, event integration, challenges and widgets it can help standardise fundraising teams in having a one stop shop that is fully flexible and accommodative.
Based in Limerick, our team pride ourselves on our support resources and client relationships meaning we’re with you every step of the way. As seasoned fundraisers ourselves, we’re thrilled 2024 has been a record breaking year for charities on the platform and we can’t wait to support even more of you in making a difference in 2025.
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